Dr. SW Clinics is led by Dr. Sherif El Wakil, a renowned specialist with over two decades of experience. The clinic is known for its innovative treatments in cosmetic and sexual rejuvenation, offering a wide range of both surgical and non-surgical procedures. These include the P-Shot, O-Shot, Vampire Breast Lift, and Vampire Facelift, among others. Dr. Wakil, also a pioneer in the use of PRP (Platelet Rich Plasma) for sexual rejuvenation, has performed over 19,000 procedures and introduced several treatments to the UK.

Dr. SW Clinics is dedicated to addressing and providing effective solutions for both male and female sexual dysfunction while promoting sexual wellness. The clinic firmly believes that, similar to other aspects of one's health, taking care of intimate parts is essential for prolonged sexual health and satisfaction. Dr. SW Clinics advocates for proactive care, with their philosophy being: "It's not just about treating sexual illness; it's about achieving sexual wellness." They strongly endorse preventive measures to address problems before they become more complicated to resolve.

Patients are encouraged not to ignore signs of sexual dysfunction or shy away from discussing what may be considered a taboo topic. Dr. SW Clinics emphasises timely communication about concerns related to genital health, as neglecting these issues can lead to more severe and challenging-to-treat problems. Ageing, along with factors such as weight fluctuations, smoking, alcohol consumption, pregnancy, and menopause or andropause, can significantly impact the sexual organs of both genders, resulting in various functional, cosmetic, and sexual dysfunctions.

Just as a general practitioner may recommend supplements or treatments to maintain overall health, Dr. SW Clinics seeks ways to address the effects of ageing on the genital region through rejuvenation treatments and regular maintenance to achieve optimised sexual wellness.